Reon Technologies, your Digital Marketing Company in Dubai believes that businesses in 2019 will apply Artificial Intelligence (AI) in their Digital Marketing endeavors and thereby become more cost-efficient and growth-oriented. This will help them achieve a competitive edge
AI will be used to understand consumer behavior and search patterns. Information from social media platforms will be used to help businesses understand how users and customers make their buying decisions.
Reon Social Media Marketing Company in Dubai explains that ‘chatbots’-an AI-based technology-uses instant messaging to chat in real-time, 24*7 with the visitors to your site as well as your customers. Research reveals that around 1.4 billion people are already interacting with chatbots. 80% of businesses already use or plan to use chatbots by 2020. By 2022, chatbots will help businesses cut costs significantly.
Chatbots or virtual assistants are effective in interacting with customers as they are very patient responsive, provide prompt answers and accurately recall your buying history.
Reon, your Digital Marketing Company in Dubai states that in 2019, success will belong to organizations that personalize their marketing strategy with personalized offerings, content, emails, etc. Studies suggest that 96% marketers are of the opinion that personalization in marketing and communication efforts strengthens customer relationships. Developing customized content is convenient today with the availability of data such as links clicked, purchase history, etc.
Reon Technologies Social Media Marketing Company in Dubai says that 2019 will see the inclusion of video in digital marketing strategy. Research shows that 52% of consumers believe that watching product or brand videos gives them more confidence when it comes to online purchase decisions. Creating video posts, live broadcasts on Facebook, Instagram, LinkedIn etc. are options. A large number of businesses are using ‘live video’ for product demonstrations, event coverage, product manufacturing, etc. 360-degree video content enables interactive experiences
‘Influencer marketing’ is a kind of word-of-mouth marketing that utilizes ‘key leaders’ such as celebrities, bloggers, journalists, etc. to communicate your brand’s message to your audience using their social media channels. Your SEO Company Dubai points out that instead of marketing directly to a large audience, you can pay influencers to communicate your messages
Social messaging applications such as WhatsApp, Facebook Messenger, and WeChat will be increasingly used for business. Social messaging apps can be very effective in personalization that is, sending messages to customers directly.
Our Digital Marketing Services in UAE says that visual search can greatly add value to the ‘user experience’. Visual search enables users to perform searches, upload images and obtain specific information. ‘Google Lens’ is Google’s visual search engine which recognizes landmarks and other objects visually through a camera app available on Pixel phones.
Micro-Moments refers to a new ‘consumer behavior’ that delivers your marketing message clearly and concisely in an interesting manner to your consumers within seconds
Voice search plays a vital role in providing all the relevant information that people search for through audio content. Studies reveal that almost half of all searches will be voice searches by the year 2019. Also, 20% of mobile queries on Google are voice searches
Voice technology can be used to speak in a conversational tone, get featured snippets and use keywords that people prefer to speak rather than type.
Digital marketing programs can use Social Media Stories and live video to create brand awareness and engage customers. These stories present a good opportunity for marketers to apply FOMO (fear of missing out). Your stories can creatively feature your employees, show the story behind the making of your product, request for reviews about your products/services, etc.